With more businesses realising that excellent customer experience can be a competitive advantage, many are tapping into technology to facilitate the best experience for their customers. For this issue, Singtel SME Insight brings you stories on how two SMEs utilised ICT solutions to improve day-to-day customer experience. OWNDAYS, a growing retail optical business, shares how they incorporated M2M Video Analytics in all their retail outlets to enhance their customers' experience. The analytics allow OWNDAYS to better understand their customers’ shopping patterns and behaviour, therefore enabling them to plan their product placements according to customers’ needs. This makes the walk-through in the retail store a great experience.
INFINITE STUDIOS speaks on how Singtel’s Data Roaming enables their employees to work whenever and wherever they are. As a media company with strong base of clients who need quick turnarounds, a mobilised workforce that is constantly connected ensures timely response, therefore heightening the customer experience.
Separately, Singtel would like to invite businesses with innovative ideas to participate in the upcoming Best Innovation Award for Emerging Enterprise 2015. Supported by Singtel, the Emerging Enterprise Award 2015 honours promising startups and aspiring SMEs with the drive to make waves on the entrepreneurial stage. Apart from the attractive prizes, the Emerging Enterprise Award 2015 offers invaluable recognition and empowers SMEs with opportunities to realise and further their business ambitions. Submission is now open and application period ends on the 9th of June 2015.
We trust that you will enjoy reading as much as we enjoyed creating this eNewsletter for you. Write to us at firstname.lastname@example.org if you have any suggestions or topics of interests you would like to read in our bi-monthly Singtel SME Insight.
Head of Segment Marketing, Business Sales
BP Tan, Director of Sales and Supply, Universal Singapore Airport Services Pte Ltd
Dr. Daruwalla, Director, Daruwalla Orthopaedic, Spine & Hand Surgery Pte Ltd
Brandon Mylvaganam, Manager, Group IT, Pacific Radiance Ltd
Senior Executive Manager, Corporate Affairs, Siong Bee Industries Pte Ltd